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What's in a symbol? Esentially, a 200-word description captured into a visual representation called a logomark. We have creative processes for several types of marks including corporate logomarks, product or service marks, logotype or title treatments, division logos and product lines. All logo design development processes start with research, understanding and positioning. Then, your symbol not only needs to "speak" to your brand, but it also requires the artisitic and technical skill to ensure it's functionality. Sizes, colors, formats and usage become design considerations.
Beyond the logomark is the process of building the brand identity. The brand identity is the sum of all the visual components that signal your brand. For example, a color scheme, a series of graphical elements and icons, imagery, type styles and treatments, spacing and sizing, and the way your marketing materials fit and flow, together create a unique signature of your company, or product, or service to your marketplace.
Managing a brand identity that integrates multiple product lines, service offerings, divisions, or subsidiaries is a specialty only available through More Cabbage. We offer our Centralized Brand Management System or CBMS™, a web-based brand library, standards and management system used when the identity demands consistent usage control across a wide scope.
See logomarks.
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